I'm pretty sure this exact same ad for Dr. Johathan Zizmor has been running on the subways since I moved to NY in 1986. There are just so many things to love about it.
First, there's the doctor himself; Dr. Jonathan Zizmor. Say it to yourself three times quick. Or maybe just think -- Zizzzzzzzzmor.
Look at him in his mid-80's glory!
Doesn't he just inspire absolute trust? Doesn't he look like he pulled his head out of an autoclave just moments before his picture was snapped? Zizzzzzzzzzmor!
But the real glory of the ad is his "before-and-after" model.
Nobody would ever notice her hair hanging lank and greasy in the "before" and blown out to within an inch of its life in the "after". Nobody would ever notice that the "before" picture has all the charm of a mug shot and the "after" features a huge smile. Nobody would ever notice that the "before" is without makeup and the "after" is decidedly with. And more than anything else, nobody would ever notice that the "after" is lit in such a washed out fashion that she could have a 6" tumor growing next to her nose and you'd never see it.
I especially like that even with all of those amateurish tricks, I'm not really sure she looks any better in the "after" picture.