It's difficult to express my pride at having beat XKCD to the punch on this issue of global import. And yes...I've left in the "I-guess-he-told-me" response from Benny the Grocery Assemblage Engineer. Those of us who are at the leading edge of complaining about the really important stuff need to be prepared to face the consequences when we're asked to display the courage of our convictions.*
*The flavored-coffee lobby scares the shit out of me, so I tread a little bit more lightly there.