Bookstore Discount Cards
Before I begin, let me assure you that I understand why bookstores offer discount cards in the manner they do. I just don't like it. I'd rather whine about it. Feel free to refrain from injecting logic into the conversation.
Years ago, I had a Waldenbooks in my neighborhood. I was something of a regular and every time I went to the counter, they'd give me the hard sell on getting one of their discount cards. For a long time, I was resistant, nearly to the point of belligerence. The deal was that you'd buy the card for $10.00 and start saving 10% today! Well, no, not really. If I was buying, say, $30.00 worth of books that day, what I was saving would be $3.00 off the price of the card. I was still giving them $37.00 for my $30.00 worth of books. My attitude (which I manfully kept to myself), was, 'Hey, if you want to give me a discount, fine. Give me the card for free and then track my purchases with your mighty databanks and then start giving me a discount after I've spent $100.00.' That shouldn't be too hard.
Eventually, I knuckled under and bought the damned thing. My neighborhood Waldenbooks closed shop 3 months later. I don't remember if I ever fully recouped the price of the card.
Now, I have a Barnes & Noble in my neighborhood. (Actually its only in my neighborhood if you consider a 1/2 hour walk or a 15 minute bus ride in the neighborhood.) But it is the closest bookstore, so I go there. They have the same deal that Waldenbooks used to have except that now, I think, its $25.00 for the card and I'm not sure what the discount is. I have resisted!
I did accept the Border's discount card because they give it to you for free! It turns out that its a useless piece of shit. Regardless of what you spend, you get...wait for it...no discount at all. What you do get is a coupon. The coupons are always different. Once it was a coupon for a discount on your next order from flowers.com. Once it was a coupon for a discount off of list price for any hardcover purchase made at a Border's outlet (not good on Borders.com). The one thing these lovely coupons have in common is that they all expire in 15-20 days. So, thanks Borders. In exchange for spending money in your store, you'll offer me a discount if I buy more books before I've had a chance to finish the books I bought today!
I'll remind you that appeals to logic in this thread will be met with a serious FOOMing from the Gas Grill of Retribution. You've been warned!